The Stinky Truth About Fragrance

Posted by Andre & Erika Lacroix on

The Stinky Truth About Fragrance

By: Lisa Beres

Mrs. Beasley. That was my teacher’s name. Actually, I think that was the name of a “Family Affair” TV sitcom-inspired Mattel doll that talked when you pulled a string. A quick search on eBay and it becomes clear this doll, clad with a wise smile and square black-rimmed glasses could easily pose as a teacher. But, since my kindergarten teacher’s actual name is stuffed somewhere deep in my five-year-old memory, let’s just go with Beasley. Unlike the doll, my Mrs. Beasley was bright, vivacious and smelled divine.

My freshly divorced, single mom-of-three was working full time and struggling to make ends meet, so spending my days in a Boston suburb with Mrs. Beasley was a welcome escape—that and kissing my tot-of-a-boyfriend, Johnathan, at the top of the indoor treehouse, but I digress.

I can’t remember exactly what I loved about Mrs. Beasley, but apparently, it was enough to steal. No, not your European gypsy child-decoy kind of theft, more of an adolescent brain that assumed pocketing perfume bottles from her mother’s dresser and regifting them to Mrs. Beasley wasn’t just acceptable, but revered. My tiny fingers and little heart certainly meant well and Mrs. Beasley was none the wiser. Hence, my pirating-perfume presents continued while Mrs. Beasley filled the classroom with aromatic aromas, until parent-teacher night that is. You may think you know how the rest of the story goes.

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Written by Andre & Erika Lacroix

We are a 2nd generation family owned and operated business that has been working in homes with basements and crawl spaces for over 40 years.  We have been waterproofing and sealing about 500 foundations a month during that time as the largest Waterproofing contractor in the Midwest with 15 locations servicing 8 states.

20 years ago we would seal a foundation and recommend a standard dehumidifier to address the additional water vapor (humidity in the air) inherently found in below grade environments, such as basements and crawlspaces.  Back then, dehumidifiers were the industry standard to help with this problem. However, many of our customers were looking to us as the “foundation expert”, asking…

“What else do you have? I really am not getting results with this messy, expensive dehumidifier. My foundation is dry, walls are dry, floor is dry, so why does it still smell and feel like a basement?” 

We needed to find something better. Our company’s core values include offering world class customer service to every customer, every time.   So, we challenged our Research and Development department to find a real solution for our customers to combat not only the moisture, but also the odors, pollutants and unhealthy environment our customers were concerned about. We found, tested and installed a ventilation product for a period of three years. We private labeled that product as the EZ Breathe Ventilation System. The feedback in those first three years from our customers, as well as our installation crews, did not live up to the standard of quality to be included in our waterproofing process that offered a life time warranty. Once again, we needed something better.

We valued not only the results, but what we were learning from our customers. So, we went back to the drawing board, took matters into our own hands and made quality improvements to that first generation ventilation unit.

Our own EZ Breathe Ventilation System was born…reengineered, redesigned and much improved! We quickly learned that our crews were thrilled with the quality improvements, ease of operation and installation, but more importantly, our waterproofing customers loved the new, improved EZ Breathe unit as well.

Their feedback told us the air in their basements and crawlspaces felt better, but their entire home was benefiting from their EZ Breathe as well. We received countless letters thanking us because their whole house felt different, less odors, fresher air upstairs too, family members were feeling better, needing less allergy medicine, husbands were no longer snoring, children were no longer coughing as much, the home and it’s family were living healthier lives!

It was time for us to move beyond simply offering this innovative technology to just our waterproofing customers. Our passion and commitment to helping people improve their indoor air environments is what drove us to incorporate EZ Breathe Ventilation Systems as an independent company in 2003. We strongly believe that homeowners everywhere deserve a healthy indoor air quality.

We have spent the last 20 years dedicated to learning about the relationship between our home and our health; indoor air quality, the home as a system, building science and how it relates to indoor air quality as well as the challenges our modern day practices pose to the quality of air we breathe in our homes.